Max Hirsh (PhD, Harvard) is a Professor at the University of Hong Kong and a leading expert on airports and urban development. His research focuses on passenger behavior, non-aeronautical revenue, landside real estate, and airport-area growth strategies. Max is the developer of Airport Urbanism, a new, people-focused approach to airport design. Max provides thought leadership for the airport industry through the popular blog airporturbanism.com, where he presents leading-edge strategies for tackling the key challenges that confront airports today. He is a frequent keynote speaker and expert witness, and conducts workshops and research studies on airport-led urban development. Passionate about airports and air travel, Max works with airport authorities, developers, and urban planners around the world to help shape the future of airports and the cities that they serve.